PENGARUH BRAND CHARACTERISTIC, COMPANY CHARACTERISTIC DAN KEPERCAYAAN MEREK PADA LOYALITAS MEREK: Studi Pada Konsumen Jamu Tolak Angin Sidomuncul di Kota Yogyakarta�,

Various researchers about brand have been done, however such loyalty problem in brand stills need to study exhaustively and comprehensive. Loyalty character is very importance where there tenacious confidence that loyalty has positive connection with profitability. This research aims to see influenc...

Full description

Bibliographic Details
Main Authors: , Prasojo Pribadi, S.Far., , Prof. Dr. Basu Swastha Dh., MBA.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2011
Subjects:
ETD