ANALISIS DAMPAK CUSTOMER SATISFACTION DAN SWITCHING COST SEBAGAI MODERATING VARIABEL TERHADAP CUSTOMER LOYALTY
Competition in the industry retail encourage business owners to implementa strategy forits customers remain loyal with itsproducts. There fore the aim of this research is to study the effect of customer satisfaction on customer loyalty of which is adding switching costs as a moderating variable in I...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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