Analisis Keunggulan Kompetitif PT. Galenium Pharmasia Laboratories
The purpose of this research is to evaluate and analyze the relevance of competitive strategy applied by the company to achieve sustainable competitive advantage in facing industrial competition. The industrial sector evaluated is PT Galenium Pharmasia Laboratories, a company that manufacture drugs...
| Main Authors: | , |
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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| author | , Cis Antono , Dr. Fahmy Radhi, MBA |
| author_facet | , Cis Antono , Dr. Fahmy Radhi, MBA |
| author_sort | , Cis Antono |
| collection | UGM |
| description | The purpose of this research is to evaluate and analyze the relevance of
competitive strategy applied by the company to achieve sustainable competitive
advantage in facing industrial competition. The industrial sector evaluated is PT
Galenium Pharmasia Laboratories, a company that manufacture drugs and
consumer goods.
This research use qualitative analytical method. To evaluate competitive
advantage, first is generic competitive strategy analysis, then industrial analysis to
examine which external factors that influence the company generally. Then,
SWOT analysis is done to examine strength, weakness opportunities and threats
that the company is dealing. After each factor that influence the company is
identified, then a strategy to achieve sustainable competitive advantage can be
formulated.
The company business strategy is best-cost and differentiation. From the
research, can be concluded that Galenium Pharmasia Laboratories competitive
strategy needs to be improved to face the pharmaceutical industry and consumer
goods competition |
| first_indexed | 2024-03-13T22:08:23Z |
| format | Thesis |
| id | oai:generic.eprints.org:89786 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:08:23Z |
| publishDate | 2011 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:897862014-08-20T02:50:45Z https://repository.ugm.ac.id/89786/ Analisis Keunggulan Kompetitif PT. Galenium Pharmasia Laboratories , Cis Antono , Dr. Fahmy Radhi, MBA ETD The purpose of this research is to evaluate and analyze the relevance of competitive strategy applied by the company to achieve sustainable competitive advantage in facing industrial competition. The industrial sector evaluated is PT Galenium Pharmasia Laboratories, a company that manufacture drugs and consumer goods. This research use qualitative analytical method. To evaluate competitive advantage, first is generic competitive strategy analysis, then industrial analysis to examine which external factors that influence the company generally. Then, SWOT analysis is done to examine strength, weakness opportunities and threats that the company is dealing. After each factor that influence the company is identified, then a strategy to achieve sustainable competitive advantage can be formulated. The company business strategy is best-cost and differentiation. From the research, can be concluded that Galenium Pharmasia Laboratories competitive strategy needs to be improved to face the pharmaceutical industry and consumer goods competition [Yogyakarta] : Universitas Gadjah Mada 2011 Thesis NonPeerReviewed , Cis Antono and , Dr. Fahmy Radhi, MBA (2011) Analisis Keunggulan Kompetitif PT. Galenium Pharmasia Laboratories. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51056 |
| spellingShingle | ETD , Cis Antono , Dr. Fahmy Radhi, MBA Analisis Keunggulan Kompetitif PT. Galenium Pharmasia Laboratories |
| title | Analisis Keunggulan Kompetitif PT. Galenium Pharmasia Laboratories |
| title_full | Analisis Keunggulan Kompetitif PT. Galenium Pharmasia Laboratories |
| title_fullStr | Analisis Keunggulan Kompetitif PT. Galenium Pharmasia Laboratories |
| title_full_unstemmed | Analisis Keunggulan Kompetitif PT. Galenium Pharmasia Laboratories |
| title_short | Analisis Keunggulan Kompetitif PT. Galenium Pharmasia Laboratories |
| title_sort | analisis keunggulan kompetitif pt galenium pharmasia laboratories |
| topic | ETD |
| work_keys_str_mv | AT cisantono analisiskeunggulankompetitifptgaleniumpharmasialaboratories AT drfahmyradhimba analisiskeunggulankompetitifptgaleniumpharmasialaboratories |