KARAKTERISTIK BRAND COMMUNITY DAN IMPLIKASINYA PADA LOYALITAS: STUDI KASUS ATAS KOMUNITAS XBOX DAN PLAYSTATION VGI INDONESIA
The tight of competitive market lately make video game company must protect their consumer loyalty. So many brand community that community based on video game, Microsoft and Sony believed that community is future potential market. The problem is consumer loyalty on some brand is needed by a company...
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[Yogyakarta] : Universitas Gadjah Mada
2011
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