Pengaruh Informasi Harga Diskon dalam Iklan Televisi pada Internal Reference Price, Perceived Quality, Perceived Value, dan Purchase Intent
Information of discount price is a source that could influence consumer reaction to the assessment of perceived quality and purchase intent that are advertised on television. The company uses the product price strategy which is then advertised on television with the aim to influence the purchase int...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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