Pengaruh Informasi Harga Diskon dalam Iklan Televisi pada Internal Reference Price, Perceived Quality, Perceived Value, dan Purchase Intent

Pengaruh Informasi Harga Diskon dalam Iklan Televisi pada Internal Reference Price, Perceived Quality, Perceived Value, dan Purchase Intent

Information of discount price is a source that could influence consumer reaction to the assessment of perceived quality and purchase intent that are advertised on television. The company uses the product price strategy which is then advertised on television with the aim to influence the purchase int...

書目詳細資料
Main Authors:	, Endang Fitri Astuti, , Prof. Lincolin Arsyad, Ph. D.
格式:	Thesis
出版:	[Yogyakarta] : Universitas Gadjah Mada 2011
主題:	ETD

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