ANALISIS PORTOFOLIO MIX KAPAL TANKER MILIK DAN SEWA SEBAGAI PENERAPAN LOW COST STRATEGY DISTRIBUSI LPG PT PERTAMINA (PERSERO) DIT. PEMASARAN DAN NIAGA
Low cost strategy is centered on the capability of the company to produce and deliver products of competitive quality at lower costs. This strategy involves the firm winning market share by appealing to cost-conscious or price-sensitive customers. the firm must be able to operate at a lower cost tha...
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[Yogyakarta] : Universitas Gadjah Mada
2011
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