Formulasi Strategi Pemasaran Sepeda Motor Bajaj Pulsar 135 LS oleh PT. BAI di Indonesia
This thesis contains the formulation of marketing strategy for Bajaj Pulsar 135 LS, with objectives to identify the Key Success Factor (KSF), identify external and internal environment, and determine the formulation of marketing strategy for Bajaj Pulsar 135 LS to be able to compete and be success i...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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