Evaluasi Strategi Customer Relationship Management pada PT.Cipta TPI

This study aims to determine and explain the evaluation strategy at the company's customer relationship management. This study analyzes the behavior of the 4 dimensions of customer relationship management, which focus on key customers, CRM organization, knowledge management and technology-based...

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Bibliographic Details
Main Authors: , Indra, , Wakhid Slamet Ciptono, ph.D
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2011
Subjects:
ETD