Analisis Pengaruh Karakteristik Brand Community Pada Komitmen dan Loyalitas MerekStudi Atas Komunitas Jogja Jazz Club dan Jogja Yaris Community
Community is a powerful marketing tool for companies. Because the establishment of brand Community which consists of consumers and potential consumers are a long-term relationships, with the goal providing a real satisfaction from providers of products or services to consumers. In this way, consumer...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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