Pengaruh Karaktersitik Demografis, Psikografis, dan Perceived Risk Pada Minat Beli Tiket Bioskop Melalui M-Tix Di Empire XXI Yogyakarta
This paper planned to examine independent variables (gender, income, online purchase lifestyle and performance risk) that significantly predict purchase intention cinema tickets at the Empire XXI Yogyakarta. In this study, there is age variable that do not significantly predict purchase intention ci...
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| Format: | Thèse |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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