ANALISIS INOVASI NILAI DI KEDAI DIGITAL YOGYAKARTA
Merchandise business developed so rapidly in recent years especially in Yogyakarta. This phenomena make players in merchandise industry should compete to retain customers, even extremely decrease their price and cut the margin profit. Blue Ocean Strategy is a concept which company doesn�t have to...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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