ANALISIS INOVASI NILAI DI KEDAI DIGITAL YOGYAKARTA
Merchandise business developed so rapidly in recent years especially in Yogyakarta. This phenomena make players in merchandise industry should compete to retain customers, even extremely decrease their price and cut the margin profit. Blue Ocean Strategy is a concept which company doesn�t have to...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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| _version_ | 1826043744872300544 |
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| author | , Marheni Eka Saputri , Budi Santosa, Dr., M.Bus. |
| author_facet | , Marheni Eka Saputri , Budi Santosa, Dr., M.Bus. |
| author_sort | , Marheni Eka Saputri |
| collection | UGM |
| description | Merchandise business developed so rapidly in recent years especially in
Yogyakarta. This phenomena make players in merchandise industry should
compete to retain customers, even extremely decrease their price and cut the
margin profit. Blue Ocean Strategy is a concept which company doesn�t have to
compete but create a new market to make the competition irrelevant. Value
Innovation is basic way of this strategy. Specifically, this study discusses value
innovation analysis in Kedai Digital Yogyakarta.
The purpose of this study is to determine value innovation in Kedai
Digital and identification value driver to create value innovation. This research
was conducted by in depth interview with all of decision maker in 6 company
and questionnaire to 100 people of Kedai Digital Yogyakarta customers who
obtained using purposive sampling technique. Then analyze the data obtained in
the form of quantitative and qualitative analysis. Analysis tools are Kanvas
Strategy or Value Curve and Four Framework Analysis. The results showed that
Kedai Digital create 3 value innovation which can�t be imitate by the others
player. They are free design, unique location and one stop shopping. Those
values makes Kedai Digital can charge a high price and still get profit even
makes the competition irrelevant. |
| first_indexed | 2024-03-13T22:08:36Z |
| format | Thesis |
| id | oai:generic.eprints.org:89859 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:08:36Z |
| publishDate | 2011 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:898592014-08-20T02:52:38Z https://repository.ugm.ac.id/89859/ ANALISIS INOVASI NILAI DI KEDAI DIGITAL YOGYAKARTA , Marheni Eka Saputri , Budi Santosa, Dr., M.Bus. ETD Merchandise business developed so rapidly in recent years especially in Yogyakarta. This phenomena make players in merchandise industry should compete to retain customers, even extremely decrease their price and cut the margin profit. Blue Ocean Strategy is a concept which company doesn�t have to compete but create a new market to make the competition irrelevant. Value Innovation is basic way of this strategy. Specifically, this study discusses value innovation analysis in Kedai Digital Yogyakarta. The purpose of this study is to determine value innovation in Kedai Digital and identification value driver to create value innovation. This research was conducted by in depth interview with all of decision maker in 6 company and questionnaire to 100 people of Kedai Digital Yogyakarta customers who obtained using purposive sampling technique. Then analyze the data obtained in the form of quantitative and qualitative analysis. Analysis tools are Kanvas Strategy or Value Curve and Four Framework Analysis. The results showed that Kedai Digital create 3 value innovation which can�t be imitate by the others player. They are free design, unique location and one stop shopping. Those values makes Kedai Digital can charge a high price and still get profit even makes the competition irrelevant. [Yogyakarta] : Universitas Gadjah Mada 2011 Thesis NonPeerReviewed , Marheni Eka Saputri and , Budi Santosa, Dr., M.Bus. (2011) ANALISIS INOVASI NILAI DI KEDAI DIGITAL YOGYAKARTA. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51104 |
| spellingShingle | ETD , Marheni Eka Saputri , Budi Santosa, Dr., M.Bus. ANALISIS INOVASI NILAI DI KEDAI DIGITAL YOGYAKARTA |
| title | ANALISIS INOVASI NILAI DI KEDAI DIGITAL YOGYAKARTA |
| title_full | ANALISIS INOVASI NILAI DI KEDAI DIGITAL YOGYAKARTA |
| title_fullStr | ANALISIS INOVASI NILAI DI KEDAI DIGITAL YOGYAKARTA |
| title_full_unstemmed | ANALISIS INOVASI NILAI DI KEDAI DIGITAL YOGYAKARTA |
| title_short | ANALISIS INOVASI NILAI DI KEDAI DIGITAL YOGYAKARTA |
| title_sort | analisis inovasi nilai di kedai digital yogyakarta |
| topic | ETD |
| work_keys_str_mv | AT marheniekasaputri analisisinovasinilaidikedaidigitalyogyakarta AT budisantosadrmbus analisisinovasinilaidikedaidigitalyogyakarta |