Analisis Strategi Bersaing PT. Bank Central Asia, Tbk. Pada Kredit Perumahan
This research is aimed to analyze business strategies, strengths, weaknesses, threats and opportunities of PT Bank Central Asia Tbk (BCA) in the competition of banking industry sector. This research uses descriptive analytical method and using qualitative data analysis based on Porter's Five Fo...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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