Pengaruh Technology Readiness Index Pada Pengguna Telepon Seluler Terhadap Kemauan Untuk Mendaftar Berlangganan SMS Iklan
The cell phone is part of the development of wireless technology that provides voice-based communication facilities as well as the text-based namely Short Message Service (SMS). SMS has been widely used by service companies as an alternative medium for the promotion or advertising. The large number...
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[Yogyakarta] : Universitas Gadjah Mada
2011
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