Evaluasi Penerapan Strategi Di Divisi Manufacturing GarudaFood Group dengan Menggunakan Kerangka Kerja Balanced Scorecard
This study aims to evaluate the achievement of GarudaFood�s strategic objectives listed on strategy map which views the four Balanced Scorecard perspectives. After that, this research analyzes the factors that encourage and impede the achievement of each strategic goal. The study also formulate so...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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| Summary: | This study aims to evaluate the achievement of GarudaFood�s strategic
objectives listed on strategy map which views the four Balanced Scorecard
perspectives. After that, this research analyzes the factors that encourage and
impede the achievement of each strategic goal. The study also formulate solutions
that can be done by GarudaFood to improve their performance.
Step in evaluating the achievement of strategic objectives from four
perspectives GarudaFood using the Balanced Scorecard starts with
understanding the meaning of each strategic goal. After that the data sought the
achievement of each strategic objective according to the measurement and a
preset target. From the strategic target-target key strategic factors driving traced
the achievement of strategic targets and for target-strategic objectives that have
not reached the target traced the inhibiting factors. After that formulated and
proposed solutions that can be done by GarudaFood to fix existing deficiencies.
From this study it is concluded that the implementation of the strategy is
not optimal GarudaFood based on results achieved. The driving factors behind
the achievement of strategic objectives, among others, partly because the existing
production capacity at the plant is adequate. While the inhibiting factors of not
achieving the target of some strategic objectives is the increase in raw material
prices, GarudaFood can not meet the regulatory requirements of countries of
destination and not consistent product quality |
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