PENGARUH IKLAN TELEVISI DAN ELEMEN KEMASAN PADA SIKAP KONSUMEN TERHADAP PRODUK DAN MINAT BELI YANG DIMODERASI OLEH TINGKAT KETERLIBATAN KONSUMEN
This study aims to analyze the influence of television advertising and packaging elements of product on consumer attitudes toward the product as an effort to increase interest in purchasing that is moderated by the level of consumer involvement. The population in this study are all the people in the...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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