Pengaruh Brand Equity Pada Niat Beli Konsumen Apartemen Taman Rasuna
Effect of Brand Equity on Consumer Purchasing Intention Taman Rasuna Apartments. This study aims to determine the effect caused by brand awareness and Brand Association on purchase intention Taman Rasuna apartment. The data used are primary data obtained through questionnaires. Questionnaires distri...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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