Analisis Penerapan Aliansi Strategis Perusahaan Asuransi Dalam Memperkokoh Ekuitas Merek "Studi Kasus Pada PT Asuransi Cigna Indonesia"
A tight competition has occurred in financial industry and any companies that participate in this industry have to take strategic policy to survive in the competitive market. The new strategic policies must be established and implemented to win the competition. Strategic alliance is one of potential...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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