Market Segmentation of Canon DSLR Camera

This study aims to analyze and understand the aspects of market segmentation, based on demographic aspect,behavioral, benefit, and psychographic. This research also aims to analyze and understand market segmentation on Canon DSLR camera. The researcher used a descriptive studies aimed to describing...

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Bibliographic Details
Main Authors: , Robbie Ul Akbar, , Prof. Dr. Basu Swastha Dharmmesta, MBA
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2011
Subjects:
ETD