SISITEM PENDUKUNG KEPUTUSAN PENENTUAN PRIORITAS MEDIA PROMOSI MENGGUNAKAN FMADM DENGAN METODE SIMPLE ADDITIVE WEIGHTING (Studi kasus: STMIK PROFESIONAL MAKASSAR)

In a situation of tight competition, a successful marketing strategy must be a positive contribution to the STMIK Professional Makassar. The most important part of marketing strategy is to conduct promotion which is a routine activity of STMIK Professional to deliver their products to consumers. One...

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Bibliographic Details
Main Authors: , SRY YUNARTI, , Dra. Sri Hartati, M.Sc., Ph.D.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2011
Subjects:
ETD