SISITEM PENDUKUNG KEPUTUSAN PENENTUAN PRIORITAS MEDIA PROMOSI MENGGUNAKAN FMADM DENGAN METODE SIMPLE ADDITIVE WEIGHTING (Studi kasus: STMIK PROFESIONAL MAKASSAR)
In a situation of tight competition, a successful marketing strategy must be a positive contribution to the STMIK Professional Makassar. The most important part of marketing strategy is to conduct promotion which is a routine activity of STMIK Professional to deliver their products to consumers. One...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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| author | , SRY YUNARTI , Dra. Sri Hartati, M.Sc., Ph.D. |
| author_facet | , SRY YUNARTI , Dra. Sri Hartati, M.Sc., Ph.D. |
| author_sort | , SRY YUNARTI |
| collection | UGM |
| description | In a situation of tight competition, a successful marketing strategy must be
a positive contribution to the STMIK Professional Makassar. The most important
part of marketing strategy is to conduct promotion which is a routine activity of
STMIK Professional to deliver their products to consumers. One of the important
agenda of the promotion is the selection of the most appropriate advertising
media. Problems often occur in the selection process of advertising media is the
subjective in decision making. All this time the media selection conducted by the
management manually by using determined policy standardization. This policy
has many weaknesses such as in terms of effectiveness and efficiency and so
funds provided by STMIK Professional for promotion. Therefore, in the media
advertising selection is needed a system that can support decision making. The
using of decision support systems is expected to reduce subjectivity in decision
making. In this research will be built decision support systems for determining a
priority of promotion media by using Fuzzy Multiple Attribute Decision Making
(FMADM) with Simple additive weighting (SAW) method. Assessment is done
by looking at the values of the indicators those are the cost of making media,
media publication cost, range, achievement target, impact, duration of exposure
and coverage. Furthermore, each of these indicators is considered as criterion that
will be the factor in selecting promotional/advertising media. SAW method will
determine the quality for each attribute, followed by a ranking process that will
select the best alternative from a number of alternative media
promotion/advertising. |
| first_indexed | 2024-03-13T22:09:15Z |
| format | Thesis |
| id | oai:generic.eprints.org:90064 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:09:15Z |
| publishDate | 2011 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:900642014-08-20T02:53:45Z https://repository.ugm.ac.id/90064/ SISITEM PENDUKUNG KEPUTUSAN PENENTUAN PRIORITAS MEDIA PROMOSI MENGGUNAKAN FMADM DENGAN METODE SIMPLE ADDITIVE WEIGHTING (Studi kasus: STMIK PROFESIONAL MAKASSAR) , SRY YUNARTI , Dra. Sri Hartati, M.Sc., Ph.D. ETD In a situation of tight competition, a successful marketing strategy must be a positive contribution to the STMIK Professional Makassar. The most important part of marketing strategy is to conduct promotion which is a routine activity of STMIK Professional to deliver their products to consumers. One of the important agenda of the promotion is the selection of the most appropriate advertising media. Problems often occur in the selection process of advertising media is the subjective in decision making. All this time the media selection conducted by the management manually by using determined policy standardization. This policy has many weaknesses such as in terms of effectiveness and efficiency and so funds provided by STMIK Professional for promotion. Therefore, in the media advertising selection is needed a system that can support decision making. The using of decision support systems is expected to reduce subjectivity in decision making. In this research will be built decision support systems for determining a priority of promotion media by using Fuzzy Multiple Attribute Decision Making (FMADM) with Simple additive weighting (SAW) method. Assessment is done by looking at the values of the indicators those are the cost of making media, media publication cost, range, achievement target, impact, duration of exposure and coverage. Furthermore, each of these indicators is considered as criterion that will be the factor in selecting promotional/advertising media. SAW method will determine the quality for each attribute, followed by a ranking process that will select the best alternative from a number of alternative media promotion/advertising. [Yogyakarta] : Universitas Gadjah Mada 2011 Thesis NonPeerReviewed , SRY YUNARTI and , Dra. Sri Hartati, M.Sc., Ph.D. (2011) SISITEM PENDUKUNG KEPUTUSAN PENENTUAN PRIORITAS MEDIA PROMOSI MENGGUNAKAN FMADM DENGAN METODE SIMPLE ADDITIVE WEIGHTING (Studi kasus: STMIK PROFESIONAL MAKASSAR). UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=52405 |
| spellingShingle | ETD , SRY YUNARTI , Dra. Sri Hartati, M.Sc., Ph.D. SISITEM PENDUKUNG KEPUTUSAN PENENTUAN PRIORITAS MEDIA PROMOSI MENGGUNAKAN FMADM DENGAN METODE SIMPLE ADDITIVE WEIGHTING (Studi kasus: STMIK PROFESIONAL MAKASSAR) |
| title | SISITEM PENDUKUNG KEPUTUSAN PENENTUAN PRIORITAS
MEDIA PROMOSI MENGGUNAKAN FMADM DENGAN
METODE SIMPLE ADDITIVE WEIGHTING
(Studi kasus: STMIK PROFESIONAL MAKASSAR) |
| title_full | SISITEM PENDUKUNG KEPUTUSAN PENENTUAN PRIORITAS
MEDIA PROMOSI MENGGUNAKAN FMADM DENGAN
METODE SIMPLE ADDITIVE WEIGHTING
(Studi kasus: STMIK PROFESIONAL MAKASSAR) |
| title_fullStr | SISITEM PENDUKUNG KEPUTUSAN PENENTUAN PRIORITAS
MEDIA PROMOSI MENGGUNAKAN FMADM DENGAN
METODE SIMPLE ADDITIVE WEIGHTING
(Studi kasus: STMIK PROFESIONAL MAKASSAR) |
| title_full_unstemmed | SISITEM PENDUKUNG KEPUTUSAN PENENTUAN PRIORITAS
MEDIA PROMOSI MENGGUNAKAN FMADM DENGAN
METODE SIMPLE ADDITIVE WEIGHTING
(Studi kasus: STMIK PROFESIONAL MAKASSAR) |
| title_short | SISITEM PENDUKUNG KEPUTUSAN PENENTUAN PRIORITAS
MEDIA PROMOSI MENGGUNAKAN FMADM DENGAN
METODE SIMPLE ADDITIVE WEIGHTING
(Studi kasus: STMIK PROFESIONAL MAKASSAR) |
| title_sort | sisitem pendukung keputusan penentuan prioritas media promosi menggunakan fmadm dengan metode simple additive weighting studi kasus stmik profesional makassar |
| topic | ETD |
| work_keys_str_mv | AT sryyunarti sisitempendukungkeputusanpenentuanprioritasmediapromosimenggunakanfmadmdenganmetodesimpleadditiveweightingstudikasusstmikprofesionalmakassar AT drasrihartatimscphd sisitempendukungkeputusanpenentuanprioritasmediapromosimenggunakanfmadmdenganmetodesimpleadditiveweightingstudikasusstmikprofesionalmakassar |