CSR and marketing : two sides of the same coin
The value of reputations has come to diffuse corporate diligence since the scandals at Enron, WorldCom and Qwest Communications. Aside from losing citizen‟s money, the companies lost its elusive asset namely the public trust. Hence corporate social responsibility (CSR) is increasingly becoming the t...
| Main Authors: | , , |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/9014/1/CSR_Suzi.pdf |