METODE DATA MINING UNTUK MENGETAHUI TINGKAT KESETIAAN KONSUMEN TERHADAP MEREK KENDARAAN BERMOTOR (BRAND LOYALTY) DAN POLA KECELAKAAN LALU LINTAS DI DAERAH ISTIMEWA YOGYAKARTA
The data of vehicle sales and traffic accident can be processed into information that is important for vehicle dealers and the Police Department. Those important information researched are the level of consumer loyalty to the vehicle brands and to predict the vehicle�s brands that will be purchase...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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