STRATEGI MERAIH KONSUMEN DENGAN PENDEKATAN NILAI-NILAI ISLAMI PADA BUTIK DAN SALON MUSLIMAH
This research was aim to explore the implementation of islamic values approach strategy to gain customers in moslem women�s boutique and beauty salon, and how the strategy can expand market opportunities, create a new moslem women�s image, and make company able to survive in handling competition...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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