PENGARUH MOTIVASI, KONTROL PERILAKU, DAN KESESUAIAN CITRA DIRI TERHADAP MINAT KONSUMEN UNTUK MENGGUNAKAN LAYANAN MOBILE GAME

xiii ABSTRACT The Influence of Motivation, Behavior Control, and Image Congruence Toward Consumer Interest to Use Mobile Game Service. The advantages of information system technology at present was rapidly developed so it presence at the middle of society was not become strange anymore (pervasive co...

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Bibliographic Details
Main Authors: , Eko Febri Lusiono, , Didi Achjari, Dr., M.Com.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2011
Subjects:
ETD