PENGARUH FAKTOR TIPE REKOMENDASI DAN KREDIBILITAS INFORMASI TERHADAP PENYESALAN BERDASARKAN KEPUTUSAN KONSUMEN BERTINDAK DAN BERTINDAK
The objective of this research was to empirically examine the effects of recommendation and credibility of information on consumer�s regret over decision regarding purchase opportunity. Post-decisional emotion was measured in terms of five aspects of consumer regret that consist of feeling, though...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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