Model Sikap Konsumen pada Kegiatan Cause Related Marketing
<p>By using signal theory, this study aims to examine the formation of consumer attitudes on cau.rerelated marketing activities. Experiment.f carried out using two commercial products, namely energy-saving lamps with Philips brand and alkaline batteries with ABC brand, which is allied with two...
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| Format: | Other |
| Language: | English |
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[Yogyakarta] : Fak. Ekonomi dan Bisnis UGM
2012
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| Online Access: | https://repository.ugm.ac.id/95123/1/Model%20Sikap%20Konsumen%20pada%20Kegiatan%20Cause%20Related%20Marketing-Singgih%20Santoso.pdf |