PENGARUH KUALITAS LAYANAN PADA KOMITMEN KONSUMEN DAN LOYALITAS KONSUMEN

This study aims to analyze the influence of tangibles, reliability, responsiveness, assurance, and empathy of affective commitment, calculative commitment, and consumers� loyalty

Bibliographic Details
Main Authors: , M. Taufik Hidayat Siregar, SE., , Dr. BM Purwanto, MBA
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2011
Subjects:
ETD