PENGARUH CITRA NEGARA ASAL PADA EKUITAS MEREK YANG DIMODERASI OLEH KATEGORI PRODUK DAN DIMEDIASI OLEH DIMENSI EKUITAS MEREK
This study aims to examine the effect of country of origin image on brand equity either directly or through its dimensions on the category of motorcycle products that represent a powerful product that is associated with a particular country and category of mobile phone products that represent produc...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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