A COMPARATIVE STUDY OF ADVERTISING LEGIBILITY BY THREE LOCAL GOVERNMENTS: YOGYAKARTA MUNICIPALITY, SLEMAN REGENCY AND BANTUL REGENCY

The advertising growth in Yogyakarta urban area is not balanced with the advertising control. The commercial lives along the road make streetscape loaded with corporate and franchise advertisements, and nondescript advertisements dominate the landscape. This condition relates to the regulation imple...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखकों: , Ratna Wahyu Mulyaningsih, , M. Sany Roychansyah, PhD
स्वरूप: थीसिस
प्रकाशित: [Yogyakarta] : Universitas Gadjah Mada 2011
विषय:
ETD