REPRESENTASI MASKULINITAS HEGEMONIK DALAM IKLAN PRODUK LAKI-LAKI DI TELEVISI (Analisis Semitik Terhadap Iklan Rokok Djarum Super, M-150 dan L-Men)
This research is to know the representation of hegemonic masculinity in advertising male products. The study focused on the search for meaning behind the representation of product advertising man who had been considered represents the male ideal. As research material selected three male product adve...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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