Pengaruh Brand Image dan Karakteristik Pembaca pada Loyalitas Merek Kompas
The study is aimed at identifying 1) Kompas�s brand image compared with other newspapers (Sindo, Media Indonesia, Jawa Pos), 2) whether Kompas�s brand image influenced the mark loyalty among the educated and uneducated people, 3) whether the demography characteristics (age, gender and income) of...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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