EVALUASI STRATEGI BERSAING PT. BANK NEGARA INDONESIA (PERSERO), TBK., DALAM MEMBERIKAN KREDIT KEPADA UNIT MIKRO, KECIL DAN MENENGAH
A company strategy is the plan of management is using to stake out a market position, conduct its operations, attract and please customers, compete successfully, and achieve organizational objectives. A strategy thus entails managerial choices among alternatives and signal organizational commitment...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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| _version_ | 1826045314349400064 |
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| author | , Elke Florence Getsy Meliala , Dr. Bambang Riyanto, LS., MBA., |
| author_facet | , Elke Florence Getsy Meliala , Dr. Bambang Riyanto, LS., MBA., |
| author_sort | , Elke Florence Getsy Meliala |
| collection | UGM |
| description | A company strategy is the plan of management is using to stake out a market
position, conduct its operations, attract and please customers, compete successfully,
and achieve organizational objectives. A strategy thus entails managerial choices
among alternatives and signal organizational commitment to specific markets,
competitive approaches, and ways of operating. One of objectives of strategy is
providing better guidance to the entire organization members more alert to
environmental changes and the competition situation. The management should
compose their competitive strategy for consolidating the market and crafting their core
competences. These thesis focuses on describing banking industry, specially preferred
on micro, small and medium enterprise (MSME) lending program.
Now a days, the growth of MSME lending program by several opportunities
such as the MSME in national economy have an important and strategic roles and
become the pillars of national economy. MSME has proven tough , although the
economic crisis still affecting the whole industry. The result is, banking industry try to
change their strategy by choosing the MSME as the bigger portfolio than the corporate
portfolio. It also happened at PT. Bank Negara Indonesia (Persero), Tbk., (BNI). BNI
tried to increase the share in giving lending to this sector because the profit of lending
in this sector is maximize but the risk is minimize. Eventhough BNI has tried to make
strategy, but if it compared to banking industry, the growth is still under the
expectation.
This research objectives are to identified external and internal factors which has
positive influence regarding the bank, and try to find the fit alternatives strategies, and
the last is to propose the best strategy to be choose by BNI for considering the execute
the opportunities in giving lending to MSME. The research instrument to be used are
Industry Characteristics, Porter�s Five Forces Model, Driving Forces and Key Success
Factors.
The research resulting that to compete successfully, BNI with it�s strategic
business unit Divisi USK should execute some strategies that are strategy of product,
strategy pricing, process and reengineering the organizational structure. |
| first_indexed | 2024-03-13T22:35:18Z |
| format | Thesis |
| id | oai:generic.eprints.org:98194 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:35:18Z |
| publishDate | 2012 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:981942016-03-04T08:46:30Z https://repository.ugm.ac.id/98194/ EVALUASI STRATEGI BERSAING PT. BANK NEGARA INDONESIA (PERSERO), TBK., DALAM MEMBERIKAN KREDIT KEPADA UNIT MIKRO, KECIL DAN MENENGAH , Elke Florence Getsy Meliala , Dr. Bambang Riyanto, LS., MBA., ETD A company strategy is the plan of management is using to stake out a market position, conduct its operations, attract and please customers, compete successfully, and achieve organizational objectives. A strategy thus entails managerial choices among alternatives and signal organizational commitment to specific markets, competitive approaches, and ways of operating. One of objectives of strategy is providing better guidance to the entire organization members more alert to environmental changes and the competition situation. The management should compose their competitive strategy for consolidating the market and crafting their core competences. These thesis focuses on describing banking industry, specially preferred on micro, small and medium enterprise (MSME) lending program. Now a days, the growth of MSME lending program by several opportunities such as the MSME in national economy have an important and strategic roles and become the pillars of national economy. MSME has proven tough , although the economic crisis still affecting the whole industry. The result is, banking industry try to change their strategy by choosing the MSME as the bigger portfolio than the corporate portfolio. It also happened at PT. Bank Negara Indonesia (Persero), Tbk., (BNI). BNI tried to increase the share in giving lending to this sector because the profit of lending in this sector is maximize but the risk is minimize. Eventhough BNI has tried to make strategy, but if it compared to banking industry, the growth is still under the expectation. This research objectives are to identified external and internal factors which has positive influence regarding the bank, and try to find the fit alternatives strategies, and the last is to propose the best strategy to be choose by BNI for considering the execute the opportunities in giving lending to MSME. The research instrument to be used are Industry Characteristics, Porter�s Five Forces Model, Driving Forces and Key Success Factors. The research resulting that to compete successfully, BNI with it�s strategic business unit Divisi USK should execute some strategies that are strategy of product, strategy pricing, process and reengineering the organizational structure. [Yogyakarta] : Universitas Gadjah Mada 2012 Thesis NonPeerReviewed , Elke Florence Getsy Meliala and , Dr. Bambang Riyanto, LS., MBA., (2012) EVALUASI STRATEGI BERSAING PT. BANK NEGARA INDONESIA (PERSERO), TBK., DALAM MEMBERIKAN KREDIT KEPADA UNIT MIKRO, KECIL DAN MENENGAH. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53431 |
| spellingShingle | ETD , Elke Florence Getsy Meliala , Dr. Bambang Riyanto, LS., MBA., EVALUASI STRATEGI BERSAING PT. BANK NEGARA INDONESIA (PERSERO), TBK., DALAM MEMBERIKAN KREDIT KEPADA UNIT MIKRO, KECIL DAN MENENGAH |
| title | EVALUASI STRATEGI BERSAING PT. BANK NEGARA INDONESIA (PERSERO), TBK., DALAM MEMBERIKAN KREDIT KEPADA UNIT MIKRO, KECIL DAN MENENGAH |
| title_full | EVALUASI STRATEGI BERSAING PT. BANK NEGARA INDONESIA (PERSERO), TBK., DALAM MEMBERIKAN KREDIT KEPADA UNIT MIKRO, KECIL DAN MENENGAH |
| title_fullStr | EVALUASI STRATEGI BERSAING PT. BANK NEGARA INDONESIA (PERSERO), TBK., DALAM MEMBERIKAN KREDIT KEPADA UNIT MIKRO, KECIL DAN MENENGAH |
| title_full_unstemmed | EVALUASI STRATEGI BERSAING PT. BANK NEGARA INDONESIA (PERSERO), TBK., DALAM MEMBERIKAN KREDIT KEPADA UNIT MIKRO, KECIL DAN MENENGAH |
| title_short | EVALUASI STRATEGI BERSAING PT. BANK NEGARA INDONESIA (PERSERO), TBK., DALAM MEMBERIKAN KREDIT KEPADA UNIT MIKRO, KECIL DAN MENENGAH |
| title_sort | evaluasi strategi bersaing pt bank negara indonesia persero tbk dalam memberikan kredit kepada unit mikro kecil dan menengah |
| topic | ETD |
| work_keys_str_mv | AT elkeflorencegetsymeliala evaluasistrategibersaingptbanknegaraindonesiaperserotbkdalammemberikankreditkepadaunitmikrokecildanmenengah AT drbambangriyantolsmba evaluasistrategibersaingptbanknegaraindonesiaperserotbkdalammemberikankreditkepadaunitmikrokecildanmenengah |