ANALISIS PENGARUH SIKAP DAN NORMA SUBYEKTIF PADA NIAT KONSUMEN UNTUKI MEMBELI TEH BOTOL SOSRO
The tight competition in ready-to-consume tea industry has created rivalries between the manufacturers. This makes it necessary for the manufacturers to know and understand the behavior of its consumer. By knowing and understanding their consumer�s behavior, it will make it easier for the manufact...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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