ANALISIS PENGARUH SIKAP DAN NORMA SUBYEKTIF PADA NIAT KONSUMEN UNTUKI MEMBELI TEH BOTOL SOSRO
The tight competition in ready-to-consume tea industry has created rivalries between the manufacturers. This makes it necessary for the manufacturers to know and understand the behavior of its consumer. By knowing and understanding their consumer�s behavior, it will make it easier for the manufact...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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| Summary: | The tight competition in ready-to-consume tea industry has created rivalries
between the manufacturers. This makes it necessary for the manufacturers to
know and understand the behavior of its consumer. By knowing and
understanding their consumer�s behavior, it will make it easier for the
manufacturers to communicate or socializing the product they want to sell.
Theory of Reasoned Action to analyze the behavior of Teh Botol Sosro
consumers in particular, in terms of purchasing process by analyzing the
consumers� intention to buy Teh Botol Sosro. In Theory of Reasoned Action a
person�s intention is formed through two cognitions |
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