Pengaruh Event Sponsorship Terhadap Ekuitas Merek LA Lights
Brand equity is the important thing in product sustainability. Good brand equity will bring a product into a strategic position in consumer�s mind in a long term. Nowadays, Indonesian government still gives an access to the cigarette companies to promote their product, even with many restrictions....
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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