ANALISA PENGARUH KEPERCAYAAN PADA MEREK TERHADAP LOYALITAS MEREK KONSUMEN MOBIL PENUMPANG PRODUK JEPANG DAN KOREA
In the competition that getting stronger, every company faces challenges of decreasing customer loyalty due to variety of brand selection and the quality gap decrease. One of the factor that affect to brand loyalty building is brand trust. Korean car�s global performance is already equal with Japa...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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