PENGARUH GENDER DAN VANITY SEEKING BEHAVIOR PADA EKUITAS MEREK ATAS PRODUK BERMEREK PREMIUM
This study is aimed to find out whether gender affects brand equity on premium branded products and vanity seeking behavior affects brand equity for premium branded product significantly. There are five main indicators or dimensions of brand equity. They are brand awareness, brand associations, perc...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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