Analisis Perumusan Strategi Bisnis Restoran Cepat Saji Dalam Mempertahankan Posisi Bersaingnya (Studi Kasus pada PT. Fastfood Indonesia)
PT. Fastfood Indonesia with the KFC brand is one of the pioneers in the quick service restaurant industry surviving and growing. With the restaurant chain of 368 outlets in more than 90 cities in Indonesia showing its position as market leader in quick service restaurant industry. This study aimed t...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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