Socio-Cultural Variables Impact On Indonesian Men Purchase of Cosmetics in Yogyakarta
This paper aimed to see if men purchase of cosmetics influenced negatively by societal beliefs about men�s grooming products, and to see if men purchase of cosmetics influenced positively by lifestyle. Data collected using questionnaires to 100 respondents using nonprobability purposive sampling....
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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