Socio-Cultural Variables Impact On Indonesian Men Purchase of Cosmetics in Yogyakarta
This paper aimed to see if men purchase of cosmetics influenced negatively by societal beliefs about men�s grooming products, and to see if men purchase of cosmetics influenced positively by lifestyle. Data collected using questionnaires to 100 respondents using nonprobability purposive sampling....
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: |
| _version_ | 1826045337996886016 |
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| author | , Marischa Novita Lissanta , Prof. Dr. Basu Swastha Dharmmestha, M.B.A., |
| author_facet | , Marischa Novita Lissanta , Prof. Dr. Basu Swastha Dharmmestha, M.B.A., |
| author_sort | , Marischa Novita Lissanta |
| collection | UGM |
| description | This paper aimed to see if men purchase of cosmetics influenced
negatively by societal beliefs about men�s grooming products, and to see if men
purchase of cosmetics influenced positively by lifestyle.
Data collected using questionnaires to 100 respondents using nonprobability
purposive sampling. The respondents were in the age between 20
years old and 44 years old, college students or above who lived in the city area of
Yogyakarta.
Using multiple regression analysis, this research found that societal beliefs
and lifestyle simultaneously affected men purchase of cosmetics. The partial
contribution of societal beliefs and lifestyle could be checked relied on the t-value,
and found that societal beliefs has a significant negative influence on men
purchase of cosmetics while lifestyle has significant positive effect on men
purchase of cosmetics. |
| first_indexed | 2024-03-13T22:35:39Z |
| format | Thesis |
| id | oai:generic.eprints.org:98309 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:35:39Z |
| publishDate | 2012 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:983092016-03-04T08:47:43Z https://repository.ugm.ac.id/98309/ Socio-Cultural Variables Impact On Indonesian Men Purchase of Cosmetics in Yogyakarta , Marischa Novita Lissanta , Prof. Dr. Basu Swastha Dharmmestha, M.B.A., ETD This paper aimed to see if men purchase of cosmetics influenced negatively by societal beliefs about men�s grooming products, and to see if men purchase of cosmetics influenced positively by lifestyle. Data collected using questionnaires to 100 respondents using nonprobability purposive sampling. The respondents were in the age between 20 years old and 44 years old, college students or above who lived in the city area of Yogyakarta. Using multiple regression analysis, this research found that societal beliefs and lifestyle simultaneously affected men purchase of cosmetics. The partial contribution of societal beliefs and lifestyle could be checked relied on the t-value, and found that societal beliefs has a significant negative influence on men purchase of cosmetics while lifestyle has significant positive effect on men purchase of cosmetics. [Yogyakarta] : Universitas Gadjah Mada 2012 Thesis NonPeerReviewed , Marischa Novita Lissanta and , Prof. Dr. Basu Swastha Dharmmestha, M.B.A., (2012) Socio-Cultural Variables Impact On Indonesian Men Purchase of Cosmetics in Yogyakarta. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=52150 |
| spellingShingle | ETD , Marischa Novita Lissanta , Prof. Dr. Basu Swastha Dharmmestha, M.B.A., Socio-Cultural Variables Impact On Indonesian Men Purchase of Cosmetics in Yogyakarta |
| title | Socio-Cultural Variables Impact On Indonesian Men Purchase of Cosmetics in Yogyakarta |
| title_full | Socio-Cultural Variables Impact On Indonesian Men Purchase of Cosmetics in Yogyakarta |
| title_fullStr | Socio-Cultural Variables Impact On Indonesian Men Purchase of Cosmetics in Yogyakarta |
| title_full_unstemmed | Socio-Cultural Variables Impact On Indonesian Men Purchase of Cosmetics in Yogyakarta |
| title_short | Socio-Cultural Variables Impact On Indonesian Men Purchase of Cosmetics in Yogyakarta |
| title_sort | socio cultural variables impact on indonesian men purchase of cosmetics in yogyakarta |
| topic | ETD |
| work_keys_str_mv | AT marischanovitalissanta socioculturalvariablesimpactonindonesianmenpurchaseofcosmeticsinyogyakarta AT profdrbasuswasthadharmmesthamba socioculturalvariablesimpactonindonesianmenpurchaseofcosmeticsinyogyakarta |