IDE PRODUK BARU WESELPOS: KASUS PENGEMBANGAN PRODUK DI PT POS INDONESIA
This research is a case study on the new product idea of remittance as a result of ideation in new product development process of remittance at PT Pos Indonesia. According to the analysis of five product levels (Kotler and Keller, 2009: 358, 382), remittances as a product is built in five levels: co...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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