Analisis Pengaruh Karakteristik Merk, Karakteristik Perusahaan, Dan Karakteristik Konsumen Merk Pada Loyalitas Penggunaan Telepon Seluler Berbasis CDMA
Brand is an important element in the consumer market because brand is the interface between consumers and the company, and consumers may develop loyalty to the brand. This study test that trust in brand is very important and is a key element to develop brand loyalty. Factors hypothesized to influenc...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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