Citra Merek dan Kepuasan Konsumen Ditinjau dari Persepsi Slogan"Pasti Pas" SPBU Pertamina pada Mahasiswa Magister Manajemen Universitas Gadjah Mada
The increasing business competition between one product with other products caused the company must be prepared for the strategy from its competitors. Pertamina as a state-owned enterprises (SOEs) under attack from competitors to foreign investors, especially on products of fuel oil (BBM) which is s...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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