| Summary: | The increasing business competition between one product with other products
caused the company must be prepared for the strategy from its competitors.
Pertamina as a state-owned enterprises (SOEs) under attack from competitors to
foreign investors, especially on products of fuel oil (BBM) which is served by
Pertamina gas stations. Although Pertamina's gas stations had a larger number, it
cannot being underestimate since the two foreign players have international service
standards and supported by adequate infrastructure. To face the competitors,
Pertamina must have restructured, one of the application is that the pump must
obtain first the certification from an independent international auditor, or known as
"Pasti Pas" certification. With the slogan "Pasti Pas" Pertamina is trying to
communicate the products to consumers to get a new and more positive perceptions.
The purpose of this study was to examine the relationship of perception on the
slogan "Pasti Pas" Pertamina gas stations with the brand image and perception of
relationships in the slogan "Pasti Pas" Pertamina gas stations with customer
satisfaction. Population in this study were students of Master of Management
Universitas Gadjah Mada. Study sample of 80 respondents (N = 80) and using
cluster random sampling. Data collected using a questionnaire technique as likert
scales. Statistical testing if this study using Statistical Package for Social Science
(SPSS) for windows release 16,0.
The results of hypothesis testing using product moment correlation technique
shows that there is a positive relationship between perception on the slogan "Pasti
Pas" in Pertamina gas stations with the brand image (� = 0.014, α = 0.005 (� <α))
and a positive relationship between perception on the slogan "Pasti Pas" in
Pertamina gas stations with customer satisfaction (� = 0.004, α = 0.005 (� <α)).
Pearson correlations result for relationship between perception on the slogan "Pasti
Pas" in Pertamina gas stations with the brand image is 27,4% and Pearson
correlations result for relationship between perception on the slogan "Pasti Pas" in
Pertamina gas stations with customer satisfaction is 31,5%.
|
|---|