Citra Merek dan Kepuasan Konsumen Ditinjau dari Persepsi Slogan"Pasti Pas" SPBU Pertamina pada Mahasiswa Magister Manajemen Universitas Gadjah Mada
The increasing business competition between one product with other products caused the company must be prepared for the strategy from its competitors. Pertamina as a state-owned enterprises (SOEs) under attack from competitors to foreign investors, especially on products of fuel oil (BBM) which is s...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| _version_ | 1826045344577748992 |
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| author | , Rian Dharmawan , Basu Swastha Dharmmesta, Prof., Dr., MBA. |
| author_facet | , Rian Dharmawan , Basu Swastha Dharmmesta, Prof., Dr., MBA. |
| author_sort | , Rian Dharmawan |
| collection | UGM |
| description | The increasing business competition between one product with other products
caused the company must be prepared for the strategy from its competitors.
Pertamina as a state-owned enterprises (SOEs) under attack from competitors to
foreign investors, especially on products of fuel oil (BBM) which is served by
Pertamina gas stations. Although Pertamina's gas stations had a larger number, it
cannot being underestimate since the two foreign players have international service
standards and supported by adequate infrastructure. To face the competitors,
Pertamina must have restructured, one of the application is that the pump must
obtain first the certification from an independent international auditor, or known as
"Pasti Pas" certification. With the slogan "Pasti Pas" Pertamina is trying to
communicate the products to consumers to get a new and more positive perceptions.
The purpose of this study was to examine the relationship of perception on the
slogan "Pasti Pas" Pertamina gas stations with the brand image and perception of
relationships in the slogan "Pasti Pas" Pertamina gas stations with customer
satisfaction. Population in this study were students of Master of Management
Universitas Gadjah Mada. Study sample of 80 respondents (N = 80) and using
cluster random sampling. Data collected using a questionnaire technique as likert
scales. Statistical testing if this study using Statistical Package for Social Science
(SPSS) for windows release 16,0.
The results of hypothesis testing using product moment correlation technique
shows that there is a positive relationship between perception on the slogan "Pasti
Pas" in Pertamina gas stations with the brand image (� = 0.014, α = 0.005 (� <α))
and a positive relationship between perception on the slogan "Pasti Pas" in
Pertamina gas stations with customer satisfaction (� = 0.004, α = 0.005 (� <α)).
Pearson correlations result for relationship between perception on the slogan "Pasti
Pas" in Pertamina gas stations with the brand image is 27,4% and Pearson
correlations result for relationship between perception on the slogan "Pasti Pas" in
Pertamina gas stations with customer satisfaction is 31,5%. |
| first_indexed | 2024-03-13T22:35:44Z |
| format | Thesis |
| id | oai:generic.eprints.org:98340 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:35:44Z |
| publishDate | 2012 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:983402016-03-04T08:48:33Z https://repository.ugm.ac.id/98340/ Citra Merek dan Kepuasan Konsumen Ditinjau dari Persepsi Slogan"Pasti Pas" SPBU Pertamina pada Mahasiswa Magister Manajemen Universitas Gadjah Mada , Rian Dharmawan , Basu Swastha Dharmmesta, Prof., Dr., MBA. ETD The increasing business competition between one product with other products caused the company must be prepared for the strategy from its competitors. Pertamina as a state-owned enterprises (SOEs) under attack from competitors to foreign investors, especially on products of fuel oil (BBM) which is served by Pertamina gas stations. Although Pertamina's gas stations had a larger number, it cannot being underestimate since the two foreign players have international service standards and supported by adequate infrastructure. To face the competitors, Pertamina must have restructured, one of the application is that the pump must obtain first the certification from an independent international auditor, or known as "Pasti Pas" certification. With the slogan "Pasti Pas" Pertamina is trying to communicate the products to consumers to get a new and more positive perceptions. The purpose of this study was to examine the relationship of perception on the slogan "Pasti Pas" Pertamina gas stations with the brand image and perception of relationships in the slogan "Pasti Pas" Pertamina gas stations with customer satisfaction. Population in this study were students of Master of Management Universitas Gadjah Mada. Study sample of 80 respondents (N = 80) and using cluster random sampling. Data collected using a questionnaire technique as likert scales. Statistical testing if this study using Statistical Package for Social Science (SPSS) for windows release 16,0. The results of hypothesis testing using product moment correlation technique shows that there is a positive relationship between perception on the slogan "Pasti Pas" in Pertamina gas stations with the brand image (� = 0.014, α = 0.005 (� <α)) and a positive relationship between perception on the slogan "Pasti Pas" in Pertamina gas stations with customer satisfaction (� = 0.004, α = 0.005 (� <α)). Pearson correlations result for relationship between perception on the slogan "Pasti Pas" in Pertamina gas stations with the brand image is 27,4% and Pearson correlations result for relationship between perception on the slogan "Pasti Pas" in Pertamina gas stations with customer satisfaction is 31,5%. [Yogyakarta] : Universitas Gadjah Mada 2012 Thesis NonPeerReviewed , Rian Dharmawan and , Basu Swastha Dharmmesta, Prof., Dr., MBA. (2012) Citra Merek dan Kepuasan Konsumen Ditinjau dari Persepsi Slogan"Pasti Pas" SPBU Pertamina pada Mahasiswa Magister Manajemen Universitas Gadjah Mada. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53482 |
| spellingShingle | ETD , Rian Dharmawan , Basu Swastha Dharmmesta, Prof., Dr., MBA. Citra Merek dan Kepuasan Konsumen Ditinjau dari Persepsi Slogan"Pasti Pas" SPBU Pertamina pada Mahasiswa Magister Manajemen Universitas Gadjah Mada |
| title | Citra Merek dan Kepuasan Konsumen Ditinjau dari Persepsi Slogan"Pasti Pas" SPBU Pertamina pada Mahasiswa Magister Manajemen Universitas Gadjah Mada |
| title_full | Citra Merek dan Kepuasan Konsumen Ditinjau dari Persepsi Slogan"Pasti Pas" SPBU Pertamina pada Mahasiswa Magister Manajemen Universitas Gadjah Mada |
| title_fullStr | Citra Merek dan Kepuasan Konsumen Ditinjau dari Persepsi Slogan"Pasti Pas" SPBU Pertamina pada Mahasiswa Magister Manajemen Universitas Gadjah Mada |
| title_full_unstemmed | Citra Merek dan Kepuasan Konsumen Ditinjau dari Persepsi Slogan"Pasti Pas" SPBU Pertamina pada Mahasiswa Magister Manajemen Universitas Gadjah Mada |
| title_short | Citra Merek dan Kepuasan Konsumen Ditinjau dari Persepsi Slogan"Pasti Pas" SPBU Pertamina pada Mahasiswa Magister Manajemen Universitas Gadjah Mada |
| title_sort | citra merek dan kepuasan konsumen ditinjau dari persepsi slogan pasti pas spbu pertamina pada mahasiswa magister manajemen universitas gadjah mada |
| topic | ETD |
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