Analisis Pengaruh Kualitas Layanan Terhadap Kepuasan Nasabah

This study aims to determine whether the dimensions of service quality that is tangible, reliability, responsiveness, assurance, and emphaty influence on satisfaction and analyze the most dominant factor in influencing customer satisfaction. The population in this study were MC Finance customer. Sam...

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Κύριοι συγγραφείς: , Setiawan Ario Prabowo, , Bernardinus Maria Purwanto D,r., M.B.A
Μορφή: Thesis
Έκδοση: [Yogyakarta] : Universitas Gadjah Mada 2012
Θέματα:
ETD
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author , Setiawan Ario Prabowo
, Bernardinus Maria Purwanto D,r., M.B.A
author_facet , Setiawan Ario Prabowo
, Bernardinus Maria Purwanto D,r., M.B.A
author_sort , Setiawan Ario Prabowo
collection UGM
description This study aims to determine whether the dimensions of service quality that is tangible, reliability, responsiveness, assurance, and emphaty influence on satisfaction and analyze the most dominant factor in influencing customer satisfaction. The population in this study were MC Finance customer. Samples taken 100 respondents Using the Non-Probability sampling with purposive sampling Research results the regression equation as follows: Y = 0.256 X1 + 0.206 X2. Based on statistical data analysis, the indicators in this study are valid and the variables are reliable. Testing the assumption of classical regression, model contained variables multikolinierity on tangibles, responsiveness and assurance. Influential variable is the variable reliability with regression coefficient 0.256, then emphaty with regression coefficient of 0.206. MC Finance needs to maintain and improve the quality of service that has been assessed both by clients and the need to repair things that are still lacking.
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spelling oai:generic.eprints.org:983412016-03-04T08:48:54Z https://repository.ugm.ac.id/98341/ Analisis Pengaruh Kualitas Layanan Terhadap Kepuasan Nasabah , Setiawan Ario Prabowo , Bernardinus Maria Purwanto D,r., M.B.A ETD This study aims to determine whether the dimensions of service quality that is tangible, reliability, responsiveness, assurance, and emphaty influence on satisfaction and analyze the most dominant factor in influencing customer satisfaction. The population in this study were MC Finance customer. Samples taken 100 respondents Using the Non-Probability sampling with purposive sampling Research results the regression equation as follows: Y = 0.256 X1 + 0.206 X2. Based on statistical data analysis, the indicators in this study are valid and the variables are reliable. Testing the assumption of classical regression, model contained variables multikolinierity on tangibles, responsiveness and assurance. Influential variable is the variable reliability with regression coefficient 0.256, then emphaty with regression coefficient of 0.206. MC Finance needs to maintain and improve the quality of service that has been assessed both by clients and the need to repair things that are still lacking. [Yogyakarta] : Universitas Gadjah Mada 2012 Thesis NonPeerReviewed , Setiawan Ario Prabowo and , Bernardinus Maria Purwanto D,r., M.B.A (2012) Analisis Pengaruh Kualitas Layanan Terhadap Kepuasan Nasabah. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53490
spellingShingle ETD
, Setiawan Ario Prabowo
, Bernardinus Maria Purwanto D,r., M.B.A
Analisis Pengaruh Kualitas Layanan Terhadap Kepuasan Nasabah
title Analisis Pengaruh Kualitas Layanan Terhadap Kepuasan Nasabah
title_full Analisis Pengaruh Kualitas Layanan Terhadap Kepuasan Nasabah
title_fullStr Analisis Pengaruh Kualitas Layanan Terhadap Kepuasan Nasabah
title_full_unstemmed Analisis Pengaruh Kualitas Layanan Terhadap Kepuasan Nasabah
title_short Analisis Pengaruh Kualitas Layanan Terhadap Kepuasan Nasabah
title_sort analisis pengaruh kualitas layanan terhadap kepuasan nasabah
topic ETD
work_keys_str_mv AT setiawanarioprabowo analisispengaruhkualitaslayananterhadapkepuasannasabah
AT bernardinusmariapurwantodrmba analisispengaruhkualitaslayananterhadapkepuasannasabah