Evaluasi Strategi Bisnis Pada Jaringan Pemasaran Studi Kasus: Jaringan Agen Resmi Pelumas Pertamina
Pertamina lubricants is known as a market leader in Indonesia does have some advantages over competitors factor, particularly of raw material (base oil), competitive price as well as dealer network. When analyzed further in there are still weakness in the channel management, which it is no less impo...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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