Diamond Are Forever:Persepsi Dan Pemaknaan Berlian Dan Pola Pengaruh Kelompok Serta Implikasinya Pada Strategi Penjualan Berlian

Using luxurious products at the expense of primary needs in order to get recognition as High Classer is a trend in our social community live. Using luxurious products are considered as a way to raise self-esteem. No one dare to deny that a diamond is one of the luxurious products. Selling a diamond...

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Bibliographic Details
Main Authors: , Syah Banur Rasyid, , Dr. Ike Janita Dewi, MBA
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:
ETD